Social Proof - Principle of Influence

When the social norms in a society is unclear, people tends to be at a "lost". They need a clear directions or signs to follow, therefore they will be looking at each other for cues. Sometimes we called it the "Herd Instinct"; we move along with the majority, or doing what is "normal" in that group.Also, most people tends to agree to proposals, products or services that will be preceived as acceptable by the majority.

In a concert, when a person starts applauding the natural urge is applaud with him is nearly unstoppable. Therefore, sometimes we are influenced unconsiously.

Applying this in a classroom environment... whenever a new term starts or a new class is formed, this is the stage when the "norm" in the class is unclear and the students are watching each other for the "normal things" to do. This is where we must step in to set the norms, rules and regulations. Failing to do so, we may find ourselves struggling to set it at the later stage of the classes.

A final recap of the Principle of Influences
R - Reciporation
E - Emotion
C - Contrast
C - Commitment & Consistency
L - Liking
A - Authority
S - Scarcity
S - Social Proof