Tuesday, October 31, 2006
Scarcity - Principle of Influence
"... While stocks last!!", "Sale 50%! Today Only!", "Offer limit to 1st 50 call-in customer!"
Saw the catch here? Yes, scarcity; Limited stocks, today only and 1st 50 callers. All these sale tatics works on this principle. People tends to react when there are limited numbers, e.g. Limited edition watch, stamps etc.. Sales person love to use this to create the "sense of demand".
So next time when you come across such offers.. clam your nerves and consciously ask yourself a question, why you want it? Do you really need it?
Using this your class? Perhaps, you can reward top ten student in your class to have completed your assignment with flying colours?
Saw the catch here? Yes, scarcity; Limited stocks, today only and 1st 50 callers. All these sale tatics works on this principle. People tends to react when there are limited numbers, e.g. Limited edition watch, stamps etc.. Sales person love to use this to create the "sense of demand".
So next time when you come across such offers.. clam your nerves and consciously ask yourself a question, why you want it? Do you really need it?
Using this your class? Perhaps, you can reward top ten student in your class to have completed your assignment with flying colours?
posted by Ong Tiam Chye at
9:52 PM
0 Comments:
Post a Comment
<< Home