What is influence?

Influence is the ability to affect others without exertion of force. It is also an ability to induce beliefs and values in other people by affecting their thoughts and actions through specific strageties... It is NOT manipulation, or just communication and synonymus of power.

The nature of influence can be indirect and a subtle process. The intented outcome is to bring about voluntary change of behaviour, attitudes and beliefs in an unconsious fashison. Influence can be for the positive and negative. A positive influencers add value to other people.