Education, Motivation & Classroom Management

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Saturday, October 28, 2006

Authority - Principle of Influence

I guess this principle does not need any further explaination. It is a given power the individual has to influence people.

Other than authority which allows us to use our position to exert pressure and getting things done, there is another type of power, Expert Power. It is the "knowledge" and the "know-how" in that field. So if someone claims to have that expertise, they command the authority over the rest.

However, there are some people who love to blow their own trumpet, so remember to ask yourself if he is truly the expert before we follow or be influence by him blindly.

posted by Ong Tiam Chye at 1:13 AM | 0 comments

Thursday, October 26, 2006

Liking - Principle of Influence

A fast recap of what was covered so far in using Principle of Influence
R - Reciporation
E - Emotion
C - Contrast
C - Commitment & Consistency
L -
A -
S -
S -

Next is L - Liking. This principle works on people's liking to familiar, nice and pleasent things. People feels at ease when they are in familiar surroundings and settings; even to the extend of people who are similar to himself. People dress up themselves to look presentable and attractive, halo effect. Attractive people are often judged as having a more desirable personality and more skills than someone of average appearance. Celebrities are used to endorse products that they have no expertise in evaluating.

This is cognitive bias; unknowing we fall into these people's influcence. Therefore, always consciously weigh based on merit of the offer and not our likings.

posted by Ong Tiam Chye at 8:51 PM | 0 comments

Sunday, October 22, 2006

Contrast - Principle of Influence

When 2 things are presented to you within a short spans of time and both differ greatly in its value.. It is very likely that person is using this principle of contrast to influence you. They will always start high and offer a second lower option, therefore it will create a kind of "illusion" to us that we are getting a good bargain. Also, "deal sweetener" are used to lure people into buying, this is achieved by throwing in of freebies and discounts.

Quoting an example: You just bought a car, which had costed you $60k at a motorcar showroom. After the purchase, the sales person offer you a set of car cleaning kit at only $300 dollars.. you will most likely to take it.

posted by Ong Tiam Chye at 10:56 PM | 0 comments